Your headline is the first impression you will make on a visitor and prospective customer. Using a compelling headline on your landing page is essential. It can be the key to your page gaining leads. The landing page headline and subheadings provide a key opportunity to promote your offer. The potential customers are on your landing page; now you just need to help them find out if you are indeed offering what they are looking for. 

 

Here are some headline formulas to catch the attention of the visitor:

 

• Give a command - “Don’t Read This Post”

• Ask a question - “Do You Want More Traffic?”

• Use a “how to” headline - “How to create a landing page in 3 minutes”

• Tell a story - “The Day We Created Our Best Performing Landing Page”

• Make a list - “5 Tips for Writing Landing Page Headings”

• Announce news - “Extra! Extra!”

• Share “secret” knowledge – “The secret to ................” 

• Make an Offer – “It’s Free for 14 Days!”

• Create mystery - “Was This What You Came Here For?”