A landing page is used for lead generation. It is purposely designed to convert visitors into leads. The visitor follows a call to action such as ”Click Here”, “Buy Now” “Log In” or “Enter Competition”. The action that the visitor takes on a landing page is what determines an advertiser's conversion rate. This conversion rate could be the percentage of website visitors who fill out a form, email you, or purchase something from you online. Their action provides you with the means for capturing an email address. A good landing page can help you increase your chances of converting visitors into clients or subscribers.